1 – Use a video to introduce your practice
A video is a great way to introduce and market your practice, it will gain trust from your potential clients and one short video says more than a whole about us page. By introducing your staff prospects will become more comfortable with your practice. Besides posting the video on your website, exploit it via your Social Media accounts, this will help you to gain traffic to your website.
2 – Be visible locally
Show via Google Business where your business is located and how potential clients can easily find your business. Ensure that you have placed relevant information concerning your business.
3 – Branding: create a persona for your practice
Brand your practice online in a consistent manner; a strong and easy to remember logo; using colours that suit your industry and which will gain trust; a specific font that speaks to potential clients. Your branding will have a dramatic effect on the first impression potential clients will have of your practice.
4 – Referral program
Give incentives/ rewards to patients that make a positive referral towards your practice. This program will help you attract more clients in a fun and low barrier manner.
5 – Ask for Feedback
Make it a habit to ask every client to give you an honest review, in this way you can aim to constantly improve your service, and also build a strong trust factor towards your clinic.