Instagram Dental Marketing

Instagram needs attention to produce results for a dental clinic; the more you put into it, the more you get out of it. That being said, here are a few Instagram marketing tips for your dental clinic.

• Use Attractive Photos; if they are too graphic, leave them out
• Regular Posts are great but do not over post
• Use Engaging Captions that will invoke interest and engagement from your followers.
• Use the right Hashtags to reach the right people, location, treatment, profession, theme, think about which is right for the post you are creating, and do not use too many; five is enough.
• Join groups with similar hashtags to expand visibility on feeds
• Just because you are a dentist, don’t only post about dental treatments, be creative, make your posts interesting and refreshing for your followers
• Aim to post real photos, not stock images, if you can help it
• Show the real behind-the-scenes, the personality of your clinic, not just the end-results
• Feature your patients, testimonials, videos, smile makeover reactions
• Respond to the comments and questions
• Run contests, promote events, and interact with local businesses in your area.

It’s important for a dentist to engage and be active on social media. Having an influential voice on social media strengthens the public perception of a business or organization and creates valuable connections with potential patients. For instance, people who visit doctors regularly like them better than other professionals in that industry because they view them as experts and nothing else, given that dentistry is a profession largely based around trust. Social Media helps the dental clinic instil that level of trust before a patient even enters the clinic.

Dentists looking for a way to market their practice on social media might want to take advantage of Instagram. This visually-oriented platform can help them demonstrate how you have returned patients’ smiles, especially when it comes down to what they offer in aesthetics.
Dentists can engage with their community on Instagram by sharing images of completed treatments, including before and after pictures, new offers, events, treatment procedures, testimonials and more. People often use social media regularly, so it’s important that dentists are visible and provide reliable content which offers solutions from potential patients.
Some Post Types you could consider could be

• User-generated content, also known as UGC, which is content that your patients send to you, is excellent as it shows it is from a real, local person who went out of their way to send the content in
• Informative posts – these ones are used to educate the viewers, whether it is about a health-related issue, a treatment, benefits, an event, these are useful for the reader, and because of this, the user will keep following you.
• Time-sensitive posts, such as mothers day, cancer awareness day, etc., are a great way to share a message.
• Funny Posts, don’t forget to show a personal side when it comes to dental marketing; your followers want to see some entertaining posts as well as serious ones.
• Makeovers, before and after shots and testimonials, are like gold; you should always aim to create these and share them.

As the internet continues to evolve, social media will continue to play an important part in how we do business and how you can grow your dental clinic.

Social Media can allow you access to markets that would otherwise be unreachable, track your competition and gauge changes in customer demand. In addition, it’s a great way to get feedback from your customers about new or existing products or services.

It’s also important for communicating with staff at headquarters who don’t have day-to-day contact with people at locations across the country – as it allows them to stay connected and update everyone else on happenings as they happen.

You can find a variety of ideas for your Instagram posts here. You can create an educational video, Behind the Scenes look into different areas of dentistry and even show off a sneak peek photos! Use these tips as inspiration when posting, so followers know who they’re following:

• Educational Videos – Educational videos offer information about topics such as teeth care or oral health in general; this could include step by step instructions with
  Some content types could be
• User-generated content, also known as UGC, which is content that your patients send to you, is great as it shows it is from a real, local person who went out of their way to send the content in
  Informative posts – these ones are used to educate the viewers, whether it is about a health-related issue, a treatment, benefits, an event, these are useful for the reader, and because of this, the user will keep following you.
• Time-sensitive posts, such as mothers day, cancer awareness day, etc., are a great way to share a message.
• Funny Posts, don’t forget to show a personal side when it comes to dental marketing; your followers want to see some entertaining posts as well as serious ones.
• Makeovers, before and after shots and testimonials, are like gold; you should always aim to create these and share them.

Instagram Stories are a fun and interactive way to share your dental clinic with potential patients and people worldwide. They allow you the opportunity for creativity, as well as the spontaneity that is usually not seen in other social media platforms.
They go live on Instagram and then disappear after 24 hours, only appearing at the top of their app rather than through Newsfeeds like before! With interactive tools like stickers or polls, you can make these stories pop by incorporating creativity into every second.

Here are a few Instagram Stories marketing tips

• Use stickers; they are a fantastic way to enhance posts and bring them to life.
• Use Hashtags that relate to your post, location, subject matter, treatment, effect, profession.
• Add your location to the post, GEO-Tag it.
• If you are posting a video, add subtitles/captions unless you want to lose the 60% of people who view Instagram with the sound muted.
• Add Questions, Polls, Quiz’s to get your followers to interact and to gain valuable information from them.
• If your clinic is well established and has more than 10,000 followers, you can add swipe uplinks.
• If you have fewer followers, you can still add links with Instagram ads
• Use the right dimensions for your posts, Instagram will do its best to resize and make your content work, but if you plan it ahead, you will come out with better-looking content
• Like any interactive advertising, such as video marketing or similar forms, the first 5 seconds are vital, make sure it is clear what the post is about, who is it for, so people will interact if they know it is for them, ensure your message is clear
• Also, it’s a great idea to plan the content ahead of time so you know that your social media is taken care of and not left idle
• The final tip we have is to ensure someone is monitoring and responding to questions and comments, as these are likely potential patients that need some information before they make a decision to choose you for their dental clinic

I will start by defining the term customer advocacy. Customer advocacy is where an existing customer becomes a brand evangelist for your company. Their word-of-mouth promotional activity drives new customers to your company. It reminds current ones of the value of their purchase decision over other options that they may have had available to them when making that decision.

Social media listening can drastically increase customer advocacy and create more opportunities to connect with potential and existing supporters. You first need to analyse how social media influencers interact on different platforms like Facebook, Instagram, Twitter or YouTube, then use various marketing tools to investigate which topics and content would work well for social media based on trending topics.

It is important to have a plan in mind before creating

Understand your purpose for having an account on the site.

Make sure you’re using relevant hashtags and links to other sites on your posts.

Don’t post too much! Instead, spread it out over at least a few days so people don’t get annoyed with you popping up in their feeds all the time.

The types of content you can create, for example, could be

• Showcase Offers
• Explain and Introduce Treatments
• Introduce your Team Members
• Health & Safety Updates
• Testimonial Videos
• Treatment Videos
• Frequently Asked Questions answered by the dentist
• Before & After Case Studies
• Links to Longer Blog Posts about a subject matter

The best way to market your dental clinic on Instagram is to post items that make your consumers feel happy and comfortable about going in or coming back. This includes smiling faces or videos of patients loving their porcelain crowns, a deep-cleaning experience with a sparkling toothbrush, or seemingly-painless teeth extraction surgery.

You can also be sure to post any deals you have so people are more inclined to book an appointment right away. Research has shown that largely positive reviews will go the furthest when it comes time for someone to choose their dentist, so having members of the staff take some snapshots at work intervals will most likely show off your team at their most compassionate and caring self while they do this important job that

As a dentist, you probably already know how important it is to have an online presence for your dental practice. In today’s digital age, where people rely on social media to communicate and get updates from friends and family, this presence has become even more critical.
Suppose you are planning to start a new practice or take over an existing one. In that case, you need to integrate social media marketing into your plan of action so that you can provide the best possible services to patients regardless of their location.
Let’s find out which platform works better for dental practices between Facebook and Instagram so that you can invest more time on the one that brings better results for your business growth.
The answer to this question depends on your target demographic. However, there is a significant amount of crossover between the two platforms.
If you’re targeting younger patients, Instagram would be a better choice because it has fewer restrictions and is more mobile-friendly. Facebook tends to be more widely used by an older audience that doesn’t use smartphones as often – many of whom are still hesitant about social media altogether. Generally speaking, Facebook provides a more stable platform for business owners to target older audiences and general dental treatments. Instagram can be perfect for orthodontic treatments, smile makeovers and cosmetic treatments.
At dentalbooster, we usually try out both platforms for each clinic and track how well they perform; depending on your potential local audience, you can be pleasantly surprised, which will give you the best ROI.