As a dentist, your most valuable assets are your patients but the overall success of your practice isn’t as simple as finding new patients. To successfully start a new dental marketing campaign, fully analyse it and execute it to perfection, it is important to know the value of each patient. In this way, we can see the current value of your patients and the value of new patients. knowing how much each patient means to your overall success will be key in making sure you keep those steady income streams coming. You have to know which of these assets are worth retaining for growth over time so take some time calculating the value of both current customers and potential leads before taking any steps towards expansion or retention strategies
The total profit delivered over time by those patients is what can break or make your dentistry business. If you can calculate the average worth of a patient, you can invest a smaller amount of this to acquire a new patient to ensure your business is profitable. Knowing the value of a new patient will also make you more comfortable investing money to gain new revenue streams or patients.