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Dental Website Design

An Exquisite Website for your Dental Clinic

Dental Website Design

Dental Web Design that attracts new patients and increases your revenue.

If you need a new website for your dental clinic, we can help! Our website design services are designed to give dentists the tools they need to attract new patients and grow their business. So whether you’re just starting or have been in business for years, we have a solution that will work best for you.

You don’t want to spend hours figuring out how to build a website or run a marketing campaign when there are so many other things on your plate. That’s why our team of experts is here – we take care of everything from start to finish so you can focus on what matters most – growing your dental practice.

Let us handle all the technical details while you get back to doing what you do best – taking care of patients and running a successful dental practice. It doesn’t matter if it’s an existing site or something completely new – we’ll make sure it gets done right!

What percentage of the dental market have websites?

In 2018 we completed in-depth research on all of the dental clinics in Ireland. We found that only 64% of the dental clinics had a website at that time, and 11.8% of them had severe issues stopping them from working.

In 2021, the figure of this has increased to 71%, which still is very low when you look at the benefits of having a website, and what it can do for your dental clinic.

Dental Marketing Expert

of Dental Clinic's in Ireland have a website

28.3% do not have any website, and 11.82% of the websites have severe issues stopping them from loading



According to a study conducted by Verisign, 84% of studied consumers decided that small businesses were far more credible when they had a website compared to when they didn’t.


of internet users say they won’t recommend a business with a poorly designed website on mobile

Do i need a website for dental practice?

The simple answer to this is yes, from our years of testing and experience, a website will generate you a lot more revenue on top of what you are making at the moment. It is a vital investment for your dental practice.

Dentists have been relying on word of mouth for decades, avoided marketing online as they did not want to seem desperate. Dentists relied on what we consider is the most powerful form of marketing, word of mouth, but having a website in today’s day and age, is one of the most important things you could do to improve patient numbers.

Your Website is Open 24/7

Measurable – Return on Investment

Designed by staff who know about dentistry

Optimised for Google Rankings

Content Created by Dental Professionals

Optimised for Patient Conversion to capture more enquiries

Take control of your Online Reputation

It is not a Trend, It is the future

If you are not online, you are reliant only on word of mouth

Why consider a website for your Dental Practice?

Your Dental Clinic Website - Open 24/7

Your new website will be online 24/7 which allows patients from anywhere in the world to book appointments with you at any time. You won’t have to worry about missing calls or emails from potential new clients because they can just go directly through your dental website!

It also means that you don’t have to spend hours every week answering phone calls and emails when you could be spending more time doing what matters most – taking care of your patients! Let us take care of everything else while you focus on what really matters – providing excellent patient care!

Measurable – Return on Investment

A website can help attract new patients and keep existing ones coming back for more. It also provides an opportunity to show off your expertise in the field of dentistry. However, if your website isn’t working for you, then what’s the point? You need to do more than have a website, you need to analyse if it is working well for you.

You need a dentist web design company that will create a site that works hard for your business – one that will boost patient numbers and generate revenue. That’s where we come in! We are an award-winning team of designers who specialise in creating websites with effective funnel design and high conversion rates.

You will be able to see how many people came to your website, from where, their location, their device, and what actions did they perform, did they call you? Did they ask for directions or fill in a contact form? We will be able to see clearly what people do on your website, and our aim is to constantly improve the site, so it performs better.

Then with this information, you can calculate the return on investment for each of your marketing efforts, making it a lot easier to justify monthly marketing costs as you know your investment will bring you more profit!

It is not a Trend, It is the future

The internet is here to stay. It’s a part of our daily lives and will continue to evolve, but there are still ways you can take advantage by marketing your business online! Your competition has already begun doing so- don’t fall behind in this fast-paced world we live in today.

Take control of your Online Reputation

A website is your best option for resolving a reputation crisis, especially when there are negative reviews of your dental clinic online. It will present the way that people see and think about who they’re dealing with without having to rely on one or two bad reviews!

A website will allow you to showcase your reviews, your experience, your case studies, awards and illustrate to potential patients exactly who you are. Increase trust in your brand, give potential patients plenty to see when they go to research you online. [r2]

If you are not online, you are reliant only on word of mouth

Word of mouth is the most powerful marketing technique, but relying on this will ensure that your growth is limited; all the new potential patients in the area, or those who want to change dentist, will not find you.


Websites that work for you… Designed by Dental Marketing Experts.

We have completed in-depth research in the Dental Market with our in-house research projects

By focusing solely on dental marketing industry over the past years we understand the online dental industry, what is needed to succeed, and more importantly what it takes to get new patients. This makes it possible to offer you a tailor made solution, which matches your business, your goals and your objectives. We specialise in designing dental clinic websites, websites that meet the specific needs of the dental industry.

What dental websites should contain

If you’re serious about building a dental practice, then it’s important for your website to speak directly on an impactful level. Your site should show your mission, values, approach, experience, treatments ranges and information and more.
Here are a few items that every dental website should have;

Detailed Funnel pages for each treatment

Textual Reviews

Video Reviews & Testimonials

Compliant to Privacy laws and any other laws

Location and contact page with easy to use contact form or chat system

Case Studies, including before and after photos and videos

Links to all social media platforms

General Pages such as about us, fees and special offers, blog, meet the team, why choose us etc

Dental Team biographies

Videos explaining Treatments

Videos introducing the dental clinic

Integrated booking form or contact form

Instant chat functionality

Detailed tracking set up to you can test the website/marketing's performance

Useful information and blog section

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Packaged Inexpensive Solutions that Produce Results

Our website packages are put together in a way that your dental clinic is provided with all the services needed to have an exquisite presence both online and offline. Your individual needs are our main priority and we treat each client individually, ensuring an excellent customer journey.

From the initial market research, choosing the clinic name, colour and branding palettes, logo design, website design and development and the monthly marketing services will help everything come together and result in more patients for your business.


Intensive researching into your market opportunities to ensure success.

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This ensures we are second to none delivering complete solutions to our dentists.

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No two clients are the same, therefore every client gets a packaged solution

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We get you appearing in where your potential clients are searching

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Creating a Website for a Dental Clinic – Approach


We aim to :

  1. Create a beautiful, website that represents your dental clinic.
  2. Use your branding and colour palette through the site.
  3. Create a structure that is based on real market research.
  4. Using interesting factual content through the website.
  5. Ensure the website is responsive, mobile-friendly.
  6. Build out each treatment page into a funnel, to capture interested patients.


The process of development is as follows:

  1. An initial discussion with you in order to properly understand your main Clinics treatments, goals and objectives, also feedback to see what website styles are sought after.
  2. We research the local and national market, picking out the keywords and search terms that relate to your treatments.
  3. We then propose a structure of the website, based on the above research, and once agreed upon, we start the content creation, which can be completed by a content writer or the clinic owner.
  4. We gather videos, photos, and text content, and work on the design of the website.
  5. Once finished, we show the client the website design and go through three rounds of alterations and changes.
  6. Then we fully test the website and optimise it for Google, page speed and more, and finally launch it.


The time frame for a completely new website for your dental clinic takes about 2 months in total after our initial meeting.  This depends on the type of website (bespoke or theme-based) and also how quickly we can get the information we require from you.

Expected Results

A website that you should be proud of, based on your requirements, built with our expertise.


How to design a dental website

Designing a dental website is a big task and something that should be completed by an experienced professional. That being said, you can still take part in the planning, design and construction and ensure everything is done properly

Logo Branding & Colour Palette

The first step is to choose a logo and branding for your dental clinic. The colours you choose are important, as each colour evokes a different response and feeling. The logo you have in your clinic should be unique, recognisable and creative, illustrating your business in an intelligent but simple way.

Market Research

The second step will be to research the market and see what demand exists in your local and national areas for your treatments; this is vital. It will show you which treatments may be worth offering due to high demand or low competition, or ideally both.

Website Structure

Website Structure, this is vital to plan ahead of the creation of any content; it should be structured, so it makes logical sense to both Google and a potential patient. Every dental website should have a home page, about us page, reviews page, a page for each treatment, ideally a case studies page, and a contact page. The treatment pages should be split up into logical categories, such as cosmetic dental treatments, general and orthodontic treatments, for example.

Unique, Factual Content

Content, for each of the pages you have, you should have custom photos, 900-1200 words per page and a video. Ensure that all the content is your own and nothing is taken from another website.

Design Phase

Build your website and design each page, including funnel pages for each treatment, and all the necessary pages and functionality that a great dental website needs.

Coding, Custom vs Template

Deciding how it is built, you can ask for a website to be coded manually, but this will raise the cost extremely and raise the chance of bugs and issues. A good approach is to use a well-tested website platform such as WordPress and design a custom template design on top of this. Avoid online website creators as they may make It easy to create some sort of a website, but it will hinder your online presence.

Optimise your Website

Optimise each page for SEO, including the structure, images, headings, title, meta and more

Future Proof your Website

Future Proof your website, ensure you create a site that is fast-loading, and mobile-friendly

Share with Friends & Family

Get feedback from people you know and don't know, see what peoples first impression is


Launch the site, test it thoroughly, run it through a spell check, test the speed, test for broken links, and when the site is fully tested, you can launch it

Monthly Marketing

The job is not done; we see a lot of people launching a website and leaving it untouched for months or longer; you should aim to constantly improve your site, test its performance, and link up your marketing strategy with tracking, so you know what is working for you and what is not.

Get started with a new Website for your Dental Clinic today, See how it helped our existing clients

Frequently Asked Questions – Dental Website Design

Is website design important if you have really good content?

Your Dental Website Design is vital, even if you have the best content on the internet. You need a site that’s functional, friendly, and easy to navigate to entice potential customers. Well-designed websites can yield significant money by encouraging greater customer participation and creating opportunities for more enquiries.

Content is essential, but it will only keep someone on your website for a few minutes before they go elsewhere looking for something else of interest. The layout of a site needs to be enjoyable with plenty of eye candy so visitors can explore the whole site confidently without getting frustrated with anyone page in particular – plus, they’ll spend more time there if it looks lively enough! They also want an intuitive navigation system, so visitors don’t have the feeling they are lost or frustrated

How important is responsive website design today?

Responsive web design is a way of building websites that work across devices and screen sizes. It’s an approach to development that ensures your website looks great on all screens, whether it’s a mobile phone, tablet or desktop computer. And with more than half of all internet traffic now coming from mobile devices, it’s vital for businesses to have their own responsive website today.

Over 85% of searches online are from mobile devices, you should design a website from a mobile-first perspective. If your website is not mobile-friendly, Google will NOT show it in the mobile results

Which item is most important for a successful website design?

You can increase patient retention rates and new patient numbers by having a beautiful, mobile-friendly site that makes them feel at ease when they visit your page. Your site should be designed with both aesthetics and functionality in mind so you can attract new patients while providing valuable information to existing ones.

That being said, the most important element for a successful website design is its visibility in Google. Without this, there is absolutely no point in having a website. Current and potential patients need to be able to find your website easily, if not these people will go to other dental clinics.

You can have the best website in the world, with the best design, content, functionality and user interface, but it will mean absolutely nothing if it is not ranking in the search engines and generating patients for you

Is website design important for SEO?

Yes, the design elements and structure and layout of your website are essential for SEO.
Google will track how users react to your website, how long they stay there, how many pages they read. Therefore, a poor design will result in people leaving your website quickly, resulting in lower rankings in google. Consequently, it would be best to balance a great UI, design, and a strong SEO marketing strategy behind it; you cannot do one without the other; all elements are equally important.

Why are design and Colour important on a website?

Design and Colour are important to evoke action or change in people. You can read our service for creating branding for dental clinics, where we discuss this in more detail. Contrasting colours work best when trying to create impactful messages for advertisements because they capture attention quickly. The trick is choosing the right Colours for the right purpose; anything flashy will look tacky if it suits an inappropriate subject or destination.

For a dental clinic, the colours should be calming and signify a relaxing environment. You might want to try green, blue, and light cream as the Colours suggest trustworthiness and safety if those are your goals. Purple is also a great colour as it invokes a feeling of high quality and prestige. Other colour schemes include earthy tones such as blues and greens mixed with white.

Remember that it is essential to use complementary colours to bring out your logo or other branding graphics; colours can make a logo look fantastic or terrible, so choose wisely.

Your colour palette for your dental clinic should contain three primary colours followed by three or four secondary neutral colours to bring it together. It is essential only to use these colours throughout your branding and marketing efforts.

What makes a great dental website?

There are many things to consider when building your website, and there is a big difference between a general website that just about works, and one that is truly great which generates a stream of enquiries for your business.

Firstly, the initial first impression is very important, as the feeling people will get from your website will stay with them, and they will think your treatments are similar.
You should aim for feelings similar to Fresh, New, Experts, Clean, Safe, Experienced, Quality and avoid ones such as Old, dark, slow, problems and confusing. Ask people what they think of your current website and you may be surprised what they say. It is vital in the planning stages when picking out a colour scheme and logo for your brand.

You should know your target audience, and not only at a general level, but at a treatment-based level.
The website should speak to these people, match their desires and expectations. For example, an exclusive cosmetic dental clinic will have a different audience than a dental clinic focused on dental treatments for kids. Understand your audience, see what they look for and provide it.

We always ask potential clients to look at dental clinics around the world, see different designs, styles, functionally and approaches so they can make notes of items that they like.
This will help your designer a lot, giving them a clear idea of what you would like.
Simple and logical Menu structure and content are vital to ensure your website is truly great. Your website visitors should not have to double think which menu item to click, it should be so obvious and clear that they know where to click to get the information they need. In tests we have completed, if a user has to click 3 times before they find the information that they are looking for they will leave the website and go to another, this is something you do not want.

Be careful with the content that you use on your website, any pictures that contain graphic but realistic photos of blood and similar items will scare people away from your dental clinic, its best to show them the happy end results rather than graphic photos.

The main thing that makes a dental clinic website great will be its performance, if it is visible in Google, ranking for search terms relating to your treatments and producing patient enquiries for your dental clinic. Remember, this is the reason you have a dental clinic website, if it doe not produce results like this, something is wrong. Issues such as poor performance of useability (ie people leaving the website straight away) or visibility in Google (not ranking for your targeted keywords) are due to a poorly designed website and marketing plan.

In conclusion, there are many factors that go into a successful website design. If you want to be sure the site is optimised for mobile, visible in google search results and has an intuitive design with your logo and branding included as well as quality content then contact us today. We will work closely with you to get a beautiful dental web page designed just for you!

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    Clinic Analysis

    If you would like to organise a 30-45 minute session with one of our specialists to discuss our dental web design service, please click the link below to get started, this will give you a better idea of how you can improve your clinic.

    We perform a pre SWOT analysis prior to the meeting to ensure we are up to speed and have a clear view of the problems and opportunities

    Clinic Analysis