COVID-19- Turn Crisis into Opportunity
In the middle of difficulty lies opportunity
COVID-19 – Make the most of a bad situation
There is no doubt that the Coronavirus will have a drastic effect on most dental clinics and businesses alike, but instead of focusing on the negative, I want to look at the opportunities that a potential lock down/temporary clinic closure could bring for the clinic owners.
We cannot say we understand the stress, and financial difficulties that dental clinic owners will experience at this time, but we can help you prepare to be stronger than ever when this crisis is under control.
Here at Dentalbooster.com we have worked with Dentists for years, and most clinic owners find it hard to allocate what they would see as sufficient time on their business plan, improving their online presence or any type of marketing in general. One of the few positives from this virus is the fact that there is potentially a lot of time and resources available or idle which could be put to use.
In this article, I will share with you some items you can work on during this difficult time, and also offer some great value to dental clinics who are looking to improve things drastically over a short period. Keeping busy and positive now will give you the best advantage to recover and grow when this difficult time is over.
If you would like to speak to us about or Crisis Packages where we are offering 35% off our prices, please get in touch now
The Perfect time for an upgrade – Upgrade your Logo, Branding or website
There is a large percentage of dental clinics around the world who have somewhat outdated websites. These may be slow loading, not mobile friendly, missing up to date information, have unattractive old-fashioned designs or have poor visibility in Google resulting in few enquiries. Does this sound familiar?
The good news is we are offering such clinic’s a special discounted package that can help you through this difficult time.
All Inclusive Package
We offer an all-inclusive Package
- Logo, Branding Package if needed
- CMS Website Package which you can update yourself
- Content Creation – including blogs, FAQ videos etc
Our Aim will be to FastTrack the work with the aim to complete it in 3-4 weeks. We can take advantage of this abundance of time and work closely with you during the intensive process via remote video calls. This will ensure that when this virus is under control and you are back open, you are more ready than ever to compete in your local market.
Content Marketing Plan
To ensure we make use out of the resources that you may have, whether it is your own time, or your staff’s available time, we can build a marketing plan which will utilise these resources to create valuable content which we can use to market your clinic and attract patients. We first perform an in-depth research of the market, and find the most frequently asked questions and discussions for each of your treatments, then we will advise you to create mini answers, blogs or videos on these. With this content optimised for Google and integrated with your website and social platforms, it will allow you to attract a lot of potential patients at a later date. Google will rank good quality content in its search results, and this content will be visible when a potential patient searches on google, whether it is a FAQ on your website, a blog post or a Video.
If you are interested in this Heavily discounted deal, please get in touch with us! Ask for our “FastTrack Dental Marketing Offer”
Have you staff working remotely for you?
If you have staff who are working remotely you can keep them busy with a number of tasks. They can review and improve the treatment pages on your website related to their speciality, create useful FAQ pages and useful blog posts, create videos explaining treatments or videos introducing themselves. There is always a vast number of possible improvements in terms of online presence, and we can help you assigning tasks which will make a difference for your dental clinic’s growth.
Online Staff Training
There are a number of online training programs for graphic design, planning, social media, ads and marketing strategies, and we also provide remote training on these topics. If your staff are at home and willing and able to learn, it’s a fantastic idea to use this time as an investment in your staff’s skills. If you are still paying your staff, ensure they are using this time to improve the clinic, its online reputation or their own skill set.
Blogs are a great way to explain a particular treatment, discuss the differences between two treatments, and educate the reader by answering frequently asked questions related to a specific treatment. We hand pick the blog topics for our clients by doing market research, ensuring that they are writing about topics which are most searched for in Google. This in turn helps the article rank well in Google and generates new patients over time. Spending time writing on these topics will pay dividends in time.
The same principle applies to the content creation, but videos need to be mentioned again. Video is by far the best form of selling your product or service, and in a matter of 15 -20 seconds, you can educated the reader more than a blog or web-page would have. When looking at website text, readers generally scan over the content, looking at various headings and not reading the whole piece. A video forces the viewer to listen to your message, and it takes less effort from them to watch a video rather than read a blog post.
Videos can answer the same questions asked in the FAQ or compare treatments or introduce them. If you or your staff have the means to record the raw material for the videos, we can create professional marketing material from this.
Engage with your Patients
Keeping a relationship and form of communication open with your patients is vital at times like this. Whether you keep them updated with your services, opening hours and offers via email, whatsApp, text or social media, its important to let them know you are there for them. It is also a great time to engage with them, gain feedback of how your clinic and staff are performing, and possibly ask for textual or video testimonials.
Stay Focused and Stay Positive
In the middle of difficulty lies opportunity, and I believe this is the case here. I think it is very important to think positively during this uncertain time and look at this current change of climate as an opportunity and adapt to it as best we can. Speak to us at here and see just how we can change this difficult situation into an opportunistic one.