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Google Ads for dentists

Immediate customers for your Dental Clinic

What is Google Ads?

Google Ads is an online advertising platform developed by Google, where dental clinics and other businesses bid to display brief advertisements on search engine results and non-search webpages alike. With this service, the advertiser bids a cost per click (CPC) for each time their advertisement displays or is interacted with. This type of bidding process makes it possible for smaller businesses that have limited funds available to be able to advertise with relative ease!

Google’s ads are also displayed in mobile apps or videos you’re viewing through Youtube and third party websites via display ads.  You can also set up Call Ads which allow a potential customer to call you with one click of a button.

Contact us today!

Talk to us today about getting started with Paid Advertising.

Google Ads for dentists

An immediate method to get new patients into your clinic

Every day people are searching Google for your product or service, 92% of people actually turn to Google when they need a service, information or a product. Google Ads is the advertising system run by Google, where your adverts are run alongside search results marked as “Sponsored Listings” in addition to that your advert can also be listed on Google’s Content network of related websites.

Google Partner - Dental Booster

We are Approved Google Partners, which means we have passed all the tests and training to be one of Google’s hand-picked marketing companies which bear this badge.
With our Google Ads management service not only can we advertise your business on Google but through continued campaign optimisation ensure that you are getting the best return possible on your advertising spend.

The ads range from text ads, video ads, and product ads.

Google Ads for Dentists – Approach

Objectives


We can create an advertising campaign for your business targeting people who are searching for keywords or phrases relating to your product or service. An ad for your website can then be shown on the Google search engine results. The person can then click on the ad which will lead them to your website and they can then learn more about your product or service.

We research keywords that will generate you more business for less money

An example of this is a potential patient searching in Google for “Root Canal”, if your ad campaign is set up correctly, your clinic can appear in front of this potential patient, and offer your service to them.  If they click on the ad, you get charged the cost per click, but you also may gain a new valuable patient.

Process


The process of development is as follows:

Setting up your account
Researching keywords and account structure
Researching and setting up your maximum budget.
Setting up keyword bids and automation
Monthly account monitoring and optimisation

Time-Frame


The best thing about running an AdWords campaign is that once it is running, you will notice the effects immediately. It will take us on average 10 days to set up your campaign.

Expected Results


If you need customers now, then AdWords is the perfect solution, it gives you the opportunity to get your business advertised to potential customers immediately within 1 day.

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How Can Google Ads help my Dental Clinic?

Google Ads is a powerful tool that can help your dental clinic grow, and gain instant results, but only if used well. Untrained Google Ads use will turn out to be costly and fruitless, as Google Express and some of Google’s default settings in the campaigns are set up so you will spend more.  Google Ads can help your clinic in many ways, for example:

Text Ads Targeting a specific demography (age, sex, income level, interests)

Video Ads delivered to people within a radius of your clinic

Remarketing ads to target people who have previously shown and interest in your clinic

Ads that appear when a potential patient searches for information about a treatment or the treatment itself

Call Ads for emergency treatments which almost always turn into patients

Image or Display ads that show on third party websites advertising your clinic

Slide Complete Visibility With 92% of people using Google when searching for a service or product, it is vital to ensure your clinic is visible in all 3 Areas below, The Google Ads, the Google Local Results and the organic listing. Failing to do so will result in a constant loss of potential patients

Innovation is Key, Everything you need in One Packaged Solution

Dental Booster will help you to get a higher profitability, more patients, an appealing brand with the help of effective marketing tools.  We package and customise our solutions to give you value, and also everything you need to grow.

INSTANT IMPACT

You will start receiving enquiries as soon as we run your ads, so the effect is immediate

COMPLETE CONTROL

You can choose to run your ads when you want, and turn them off when you are busy

MANY AD FORMATS

We set up the ads that suit your Clinic, whether text, video, image or even offline local print ads, we have the solution

OPTIMISED TO ENSURE PROFITABILITY

We constantly work on improving your ads, ensure your cost drops as the effectiveness increases

Research

We perform custom in-depth research into your local and national market

Analysis

We analyse the Market for you, suggesting various areas of improvement and growth, highlighting their benefits

Implementation

We agree a plan with you, with specific targets and milestones and start the work..

Results

We report on our results and progress monthly, so you can see the powerful impact of our work.

Frequently Asked Questions – Google Ads

How do Google Ads work?

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords they want to target, businesses can bid for ad placement at the top of the organic search results or purchase more prominent placements against competitor advertisements through paid bidding options like “Adwords with Display Select” and “Inline Shopping Ads”.

What is Google Ads used for?

Google Ads is a place where you can create online ads and reach audiences interested in your products or services, perfect for dental clinics that need instant patients. The Google Ads platform runs on a pay per click (PPC) advertising model, meaning that the advertiser must pay for each time someone clicks their ad. These payments are by no means small- with some advertisers paying large amounts for a single person who finds them, the ad gets brand awareness and potential patients clicking on it.  By optimising the campaign, choose the right keywords and working hard you can keep the cost down in your google ads.

Are Google Ads Free?

Google Ads is by no means free, every time your ad is interacted with, ie clicked, viewed, etc, you will be charged.  At dentalbooster we have discount codes to help you test out google ads and see how they work, they are currently 120 euro free vouchers when you pay 120 euros on ads in a month.

Alternative methods of marketing are free, ie local optimisation can get your website listing in the Google Map result area, and any interaction with this listing by a potential customer is free, with no pay per click.

Are Google ads easy?

Google Ads is easy to set up and get running, but not easy to set up and get it running well, with a profitable outcome.  Most of the default settings in Google Ads will result in a very costly campaign with low conversions.

With a little time, the Google AdWords system is easy to use. However, it may take some patience and persistence before you see results from ad-based pay per click advertising – most small companies don’t make money on this platform because they’re not patient enough for its slow return rate. To avoid wasting your company’s precious resources with an unsuccessful campaign that will end up costing more than what was initially planned or budgeted in advance (e.g., spending hundreds of euros and not getting any results), be sure to set specific goals beforehand so as not to lose out financially when campaigns are inevitably abandoned due either lacklustre marketing strategy or poor ROI metrics after running them over extended periods without any noticeable success rates.  We have 15 years working with Google Ads, and we are still learning, so be very very careful if you intend on setting up and running your own campaign.  You will save the amount you would pay a Google Partner Agency in the long run through profit and new patients.

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    Clinic Analysis

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    We perform a pre SWOT analysis prior to the meeting to ensure we are up to speed and have a clear view of the problems and opportunities

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