Google Ads for dentists

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords they want to target, businesses can bid for ad placement at the top of the organic search results or purchase more prominent placements against competitor advertisements through paid bidding options like “Adwords with Display Select” and “Inline Shopping Ads”.

Google Ads is a place where you can create online ads and reach audiences interested in your products or services, perfect for dental clinics that need instant patients. The Google Ads platform runs on a pay per click (PPC) advertising model, meaning that the advertiser must pay for each time someone clicks their ad. These payments are by no means small- with some advertisers paying large amounts for a single person who finds them, the ad gets brand awareness and potential patients clicking on it.  By optimising the campaign, choose the right keywords and working hard you can keep the cost down in your google ads.

Google Ads is by no means free, every time your ad is interacted with, ie clicked, viewed, etc, you will be charged.  At dentalbooster we have discount codes to help you test out google ads and see how they work, they are currently 120 euro free vouchers when you pay 120 euros on ads in a month.

Alternative methods of marketing are free, ie local optimisation can get your website listing in the Google Map result area, and any interaction with this listing by a potential customer is free, with no pay per click.

Google Ads is easy to set up and get running, but not easy to set up and get it running well, with a profitable outcome.  Most of the default settings in Google Ads will result in a very costly campaign with low conversions.

With a little time, the Google AdWords system is easy to use. However, it may take some patience and persistence before you see results from ad-based pay per click advertising – most small companies don’t make money on this platform because they’re not patient enough for its slow return rate. To avoid wasting your company’s precious resources with an unsuccessful campaign that will end up costing more than what was initially planned or budgeted in advance (e.g., spending hundreds of euros and not getting any results), be sure to set specific goals beforehand so as not to lose out financially when campaigns are inevitably abandoned due either lacklustre marketing strategy or poor ROI metrics after running them over extended periods without any noticeable success rates.  We have 15 years working with Google Ads, and we are still learning, so be very very careful if you intend on setting up and running your own campaign.  You will save the amount you would pay a Google Partner Agency in the long run through profit and new patients.