what is social media marketing?

Social media marketing encompasses various activities, from content development and managing social media profiles to community engagement and collaboration. Using appropriate platforms, a business can engage with and interact with their ideal audience in two-way communications without paying for advertising space. This means that the philosophy behind this form of marketing is about building relationships based on mutual value, where the business receives feedback from customers and meaningful insight into the customer’s needs, wants, desires, thoughts and feelings. The interactions that take place over social media are shared among peers and marketed to prospective customers on a much larger scale than word-of-mouth could ever accomplish.

Do dentists need social media?

It's important for a dentist to engage and be active on social media. Having an influential voice on social media strengthens the public perception of a business or organization and creates valuable connections with potential patients. For instance, people who visit doctors regularly like them better than other professionals in that industry because they view them as experts and nothing else, given that dentistry is a profession largely based around trust. Social Media helps the dental clinic instil that level of trust before a patient even enters the clinic.

how can social media listening increase customer advocacy?

I will start by defining the term customer advocacy. Customer advocacy is where an existing customer becomes a brand evangelist for your company. Their word-of-mouth promotional activity drives new customers to your company. It reminds current ones of the value of their purchase decision over other options that they may have had available to them when making that decision. Social media listening can drastically increase customer advocacy and create more opportunities to connect with potential and existing supporters. You first need to analyse how social media influencers interact on different platforms like Facebook, Instagram, Twitter or YouTube, then use various marketing tools to investigate which topics and content would work well for social media based on trending topics.

how to market a dental practice with social media

While there's no specific 'magic bullet' or single answer to this question, the following strategies are worth considering. Firstly it is important to know which treatments you want to promote more than others. Secondly, you should create a target audience for each treatment: focusing on a specific age, sex, interest, wage. Then you can pick the social media platforms your target audience uses and plan out a list of content and approaches that you will take. For each treatment, you need to understand the pain points that the patient has and how your treatment will help them overcome these; once you fully understand this relationship, you can create more effective content. The key is finding or creating engaging, informative, and tailored content for your audience - but also not strictly dental-related. Some studies show that this kind of balance can make all the difference in getting people to tune into what you have to say about dentistry. We know that we need to show people a dental practice is serious and not just throwing money at it. It's great to make everything nice and specific, but you also need to create the feeling of warmth - our office provides this service with laughs and smiles.

why social media is important for your business?

As the internet continues to evolve, social media will continue to play an important part in how we do business and how you can grow your dental clinic. Social Media can allow you access to markets that would otherwise be unreachable, track your competition and gauge changes in customer demand. In addition, it's a great way to get feedback from your customers about new or existing products or services. It's also important for communicating with staff at headquarters who don't have day-to-day contact with people at locations across the country – as it allows them to stay connected and update everyone else on happenings as they happen.

how to create content for social media?

It is important to have a plan in mind before creating Understand your purpose for having an account on the site. Make sure you're using relevant hashtags and links to other sites on your posts. Don't post too much! Instead, spread it out over at least a few days so people don't get annoyed with you popping up in their feeds all the time. The types of content you can create, for example, could be Showcase Offers Explain and Introduce Treatments Introduce your Team Members Health & Safety Updates Testimonial Videos Treatment Videos Frequently Asked Questions answered by the dentist Before & After Case Studies Links to Longer Blog Posts about a subject matter

Dental Facebook marketing

More exposure, More Patient communication and traffic through social media

Introducing Facebook marketing for Dental Clinics

Are you looking for a way to grow your business?

Facebook is the world’s largest social network. It has over 1 billion users, and it’s growing every day. Your customers are on Facebook, so why aren’t you? With our dental Facebook marketing packages, we can help you get more leads and sales from Facebook. We have helped hundreds of clinics just like yours increase their revenue through our expert knowledge in paid ads management, organic posts optimisation, and more!

You don’t need to be an expert or hire someone else who will take months to learn how to use the platform properly. We know what works best for the dental industry because we’ve done it before! So let us show you how easy it is to increase patient enquiries with Facebook today!

All of our packages come with a free consultation where we’ll discuss your goals and needs so that together we can find the perfect solution for your company’s unique situation.

Social Media for Dentists – Approach

Aim

We aim to :

Create full accurate profiles on social media platforms as possible.
Increase Brand Awareness of your Dental Clinic.
Drive traffic to your Dental Clinic Website.
Ensure your Goals, Style and Views are expressed in all social media marketing.
Generate new Patient Leads for your Clinic.
Ensure there is an ROI from the Social Media Marketing efforts.

Process

The process of development is as follows:

An initial discussion with you in order to properly understand your main Clinics treatments, goals and objectives.
We set up and create your presence and profiles on many different platforms social media platforms
We then work monthly creating creative content for these platforms and posting on a regular basis, tracking the results
If applicable, we run paid ads for specific creative content to gain a wider reach.

Time-Frame

The time frame for the social media marketing for your dental clinic takes about 2 weeks to set up after our initial meeting. From then onwards you will be able to see the posts, the growth and the results with it.

Expected Results

The results will depend on where your clinic is based and whether you had any social media profiles and followers before we take over. For new clinics, or those new to social media we would advise running paid advertisements to grow the number of people following your clinic.

Facebook reaches 59% of the world’s social networking population

Approximately 68% of Adults report they use Facebook

86% of internet users with 100k+ income use Facebook

How to market a dental practice on Facebook

Facebook is a fantastic tool for dental clinics to use, but use with caution; they have strict advertising rules that, if broken, can result in your account getting permanently suspended.
That is why it is a good idea to get an expert involved to help you run a professional marketing campaign in Facebook.

Here are a few tips to help you market your dental practice on Facebook in a manner that will generate results for you and not just cost you time and money.

Know your Audience

Each of your treatments will have a different audience, different age groups, gender, profession, marital status or even income level. They will have different psychographics such as interests, hobbies, values and buying habits, and also may have technographical limitations such as what phone or computer they use, what browser etc.

If you do not know your target, then you are not ready to run a marketing campaign for your dental clinic, as you will start targeting everyone or the wrong group, and this will result in higher costs and poorer results.
If your Facebook Business Page has a large following, you can look at the audience to see what your main demographic consists of, but you need to ensure that your page has enough followers and that they are real potential customers.

The more specific your demographics are, the fewer people the ad will target, so start broader and refine over time.

Ensure your profile is complete

Ensure that every part of your business profile is filled in with informative content. Try to get twenty or more reviews on Facebook, including at least three video testimonials. People will visit your Facebook page when considering choosing you as their dental professional; if they do not see enough trust factors, they may rethink the idea and choose another clinic. Ensure that you create a call to action on your page to entice visitors to make an appointment

Know & Follow Your Competitors & Peers

I would make a list of the top 20 competitors at a local and national level and follow them; you will get an idea of what they are doing and possibly get some inspiration.

At the same time, do not change your approach to copy another; stay true to your goals, approach, and if you find you are inspired by a competitor’s technique or content, you could aim to do your own improved version of it.

Create a Personal Relationship

The usual relationship between a patient and a dentist is one of trust. This personal relationship takes time to develop, but it is vital to entice a new patient to choose your clinic. You need to display your clinic as one that cares, who treats each patient like a person, not a number.

Social Media now offers us a platform to develop this close relationship, and it’s one you should take advantage of and use as much as you can.

If a potential patient can see you going out of your way to help a potential patient on the Facebook page or posts, they will instantly trust you a lot more.

Share useful information on your page

Sharing helpful information on your Facebook page is a great way to help your followers build further trust; sharing useful information is beneficial for both parties.

Advantages of Facebook Marketing

Increased Brand Awareness

Social media is one of the cheapest digital marketing methods. You can share content and try to get more people to see your business by engaging with them on social media. You should use social media profiles for your business and interact with others. Get employees, business partners, and sponsors to “like” or “share” your posts so you can increase brand awareness. The more people who like or share a post, the more likely it is that other people will see it too.

Social media marketing is an excellent way to broaden your business’s exposure. When people share content from you, they introduce it to a new network of individuals and the more that know about what you do, the better off your brand will be!

With regular use, having just one social page for your business could lead to huge benefits in no time at all–and as long as there are willing subscribers who want updates on everything related to them or interactions with other users (which most likely includes their friends and family), then sharing posts should never become too much of an inconvenience!

Remember that 84% of people will trust an online review or referral from a firend equally as much as they trust a personal recommendation

Dental Facebook post ideas

Here are some of our most popular Facebook Post Ideas for dentists

Posts:

Reminders: Floss daily, brush your teeth, wash your aligners.
Benefits of a treatment
What is this treatment
Let’s talk about (composite veneers, gum health, which foods are bad for your teeth..)
Before and after images or videos
Reviews, video or textual
Opening hours, any changes
Celebrate national days: Mother’s Day, Christmas..
New offers & discounts
Giveaways
Funny posts related to teeth/going to the dentist/dentistry..
Blog posts about a topic in detail
What to expect during… (your first visit, your treatment)
Health tips
Frequently asked questions
Facts (Did you know..?)

Pictures:

Staff pictures
How the clinic looks
Staff with clients

Videos:

Showing the clinic
Meet the staff
Client reaction after braces/teeth whitening treatment

How does Facebook marketing work?

As a dental clinic, you have two options that differ greatly when using Facebook.

You can use Facebook organically, which do not have any investment and are not ads. The aim of these is to get in front of as many potential patients as possible. Organic posting is limited; you are limited to a percentage of the followers of your page and potentially their contacts. Regular organic posts are essential to stay in touch with your followers, but you need a different approach when you aim to reach new potential patients.

Paid or sponsored posts are possible with Facebook ads. Facebook ads are personalised ads you can create with paid targeting based on specific criteria, such as gender, age group, likes and interests.
Facebook allows advertisers to target their campaign based on location, age range, education level, relationship status and more. Targeting helps ensure your ad is seen by the people most likely to be interested in it. In addition, you can narrow around demographic information around specific interests, hobbies, location and much more.

Is Facebook marketing worth it?

Does Facebook marketing work? If done correctly with the right preparation, yes, it produces fantastic results for dentists. However, if it is maintained by an untrained individual, you can spend a lot and get few results. In terms of social media, Facebook and Instagram are the two best platforms to use based on the ROI we have seen. The majority of Facebooks users are 18-44, with the main group being 25-34-year-olds. Interestingly enough, 85% of Facebook users with at least 100k income use Facebook, an ideal target market for most dental clinics.

Facebook ads for a dental clinic

Unleash the power of Facebook Ads for your dental clinic

Facebook advertising is an excellent tool that businesses and marketers can use to increase exposure of their brand on Facebook.

Facebook ads are a type of advertisement that businesses can post on Facebook. This gives you the flexibility to write in your own voice and reach people who matter most, in many different ad forms, from a single image to an image carousel to a video, and there are much more to choose from.

Facebook Ads allow you to precisely target audiences based upon specific demographics, which makes these types so effective for reaching niche markets with precision efficiency.

In addition to this, Facebook ads can target those interested or likely to buy whatever product/service is being advertised by setting up campaigns accordingly – Allowing you maximum control over creativity while still remaining profitable due to high engagement rate from followers who engage often enough because let’s face it nobody wants boring posts all-day.

When it comes to marketing, exposure equates to sales. Whether through TV commercials, product placements, or social media ads, the more someone sees your business’s message, the more likely they will be potential customers. However, this traditional method of exposure is expensive and often ineffective with target audiences who may feel bombarded by advertisements coming at them from every angle of media. Through Facebook ad-marketing, you’re targeting a more focused audience with significantly less risk than more traditional methods of marketing your brand.

Talk to us today about how Social Media can help your Dental Clinic grow

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Everything you need in One Packaged Solution

Dental Booster will help you to get higher profitability, more patients, an appealing brand with the help of effective marketing tools. We package and customise our solutions to give you value, and also everything you need to grow. We package our Google Ads, Local Optimisation, Dental SEO and Social Media management and ads into tailor-made packages for your clinic.

The below are the main social media platforms a dental clinic can use to attract more patients, but we use a lot more than these in our social media management plans. Also if the target is a B2B approach, different platforms are suited than the ones below.

Facebook

Facebook is one of the leading tools a dental clinic can use to grow, it is the most used social media platforms

Instagram

Instagram is the second most used social media platform, owned also by Facebook, this tool is very useful for dental clinics

YouTube

YouTube, owned by Google is a fantastic way to share video content on multiple mediums, vital for any dental clinic

Google My Business

This listing can be very useful for Dental Clinics, and generate a lot of new enquiries if used well

TikTok

TikTok is another platform that dental practices everywhere will want to check out, used by a younger audience, but very effective

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Cork Remote Office. Ireland

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+35319038118

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Office Location

Calle Laurel 12, Bajo 1, Los Rectores, Espinardo, 30100 Murcia

Click here to chat

Call us today

+35319038118

Email us

[email protected]

Clinic Analysis

If you would like to see what dental facebook marketing can do for your clinic, you can organise a 30-45minute session with one of our specialists, please click the link below to get started, this will give you a better idea of what we can do for you.

We perform a pre SWOT analysis prior to the meeting to ensure we are up to speed and have a clear view of the problems and opportunities

Clinic Analysis