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Dental SEO

Local SEO for Dentists, Get found by your local community

What is Local Optimisation or Local SEO for Dentists?

92% of people use Google to search for a service or product, including Dental Services.  When they search in Google, they are provided with varying data in the result set, as seen from the image on the left/Above.

The top region is the Google Ads or PPC/Paid Advertising area, it can be seen with the “Ad” symbol next to the listing.  If you are interested in this service, please see our Google Ads for Dentists service.

The area below this, marked in green in our image, is the local result set and is one of the best regions to appear in.  It is more visually appealing than the other result regions and gives the potential patient all the information they need to choose your clinic.

Google will show three dental clinics in this area, what it sees to be the best clinics in the region that the person searching is located.  Our bespoke optimisation increases your ranking in the local map result set with the aim to get you to the top 3 listing for your main, targetted services or treatments.

Contact us today!

Is your clinic visible locally online?

Making sure your business is set up correctly to capture as many local customers as possible is vital!

Making sure your business is set up correctly to capture as many local customers as possible is vital!
There are a wide range of platforms available to list and promote your business, such as Google Maps which allows you to manage your physical business location information.

What is a Local Search?

A local search typically includes a location as a keyword in the search term, for example, “Dentist Cork”, and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information.

It’s important that your site is listed locally, as well as having all of your correct contact details available. You can list details such as customer reviews, opening times and much more.  We will set up and optimise your business in the local area.

Google Partner - Dental Booster

We are Approved Google Partners, which means we have passed all the tests and training to be one of Google’s hand-picked marketing companies which bear this badge.
With our Google Local Optimisation service not only can we advertise your business on Google but through constant local optimisation ensure that you gain a strong position in Google Maps and maintain it.

This is a fantastic method of marketing as once you are listed in the top 3 of the result set, you will receive a constant stream of free patients.

Google Local SEO for Dentists – Approach

Aim


We aim to ensure your business is:

  1. listed on as many local directories as possible
  2. represented correctly with accurate information
  3. trusted due to reviews and testimonials
  4. optimised on Google Maps in order to rank well.

Process


The process of development is as follows:

  • An initial discussion with you in order to properly understand your main business services.
  • We set up and create your presence and profiles on many different platforms
  • We then work monthly aiming to improve your ranking in the local results, and your reputation due to reviews and testimonials

Time-Frame


The time frame for the local optimisation to take effect depends heavily on the competition in the market. We have seen amazing results within 2 months in some cases and 5 months in others. You will constantly see the results improving.

Expected Results


The final result will be high visibility to targeted local customers.  This when set up delivers a stream of free customers to your business

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Talk to us today about how local optimisation can help your Dental Clinic grow

Slide Complete Visibility With 92% of people using Google when searching for a service or product, it is vital to ensure your clinic is visible in all 3 Areas below, The Google Ads, the Google Local Results and the organic listing. Failing to do so will result in a constant loss of potential patients

Innovation is Key, Everything you need in One Packaged Solution

Dental Booster will help you to get higher profitability, more patients, an appealing brand with the help of effective marketing tools.  We package and customise our solutions to give you value, and also everything you need to grow.  We package our Google Ads, Local Optimisation, Dental SEO and Social Media management and ads into tailor-made packages for your clinic.

LOCAL LOYAL CUSTOMERS

A local customer is more likely to become a long term customer with your clinic

SHOW OFF YOUR REVIEWS

Showcase your strong reputation with customer reviews appearing on your listing

DIRECTIONS TO YOUR CLINIC

The listing will show directions from where the customer is to where your clinic is, walking, on bike, car or public transport

CORRECT INFORMATION

The listing also shows your phone number, opening times, website link, services and much more, all correct information

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Dental Clinics with visible ratings are 63% more likely to be busier than those with no ratings

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Approximately 80% of smartphone users use their devices for research prior to making a purchase

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The top 3 clinics in the map result set take 75% of all the clicks

How Can Google Ads help my Dental Clinic?

Google Local Optimisation, without a doubt, is the most powerful approach to generate business for your Dental Clinic. When an internet user opens Google and searches for businesses in their area, they will be shown 3 local business listings which match the search term (You can see the area in the image marked in GREEN in our image above). With each listing they will see:

the company name

opening hours

phone number

website address

Product information if you have any

physical address and directions to your clinic

star rating out of 5 and access to reviews

list of your services with prices

Access to your recent updates or blogs

Businesses with visible ratings are 63% more likely to be busier than those with no ratings.
These 3 local business listings are called the 3-Pack, also known as the Google Map Pack, are a great way to gain exposure for your business.

Advantages of Local SEO for Dentists?

The most dominant and clicked, area of the result set

The local result set gets more clicks and interaction than the others, it shows more visual information in a trusted manner, which results in more interactions.

Accessing Important Information

Users are also given the most important information for local businesses. Typically when searching for a dental practice in the area, potential patients will be interested in seeing where you’re located. With this local listing, they will be able to see how to get directions to your clinic with a click of a button. It also shows your phone number, and website URL if you have one, your review score out of 5 stars, and your business hours. Now they have access to all of the important information they’ll need to learn how to contact you. These listings give the viewer everything they need to contact you in one click.

Optimised for Mobile Browsing

With a growing number of internet users relying on their smartphones to find information about local businesses, Google’s Local Result set is perfectly convenient. All of the information customers will need is immediately visible and the entire page is redesigned to fit perfectly with mobile user interfaces. Adding to that, more importantly, the listing has a call now feature that displays on mobile devices, making it easy for the viewer to call the dental clinic in question. The more convenient it is for your clients to get in touch with you, the more calls you’ll receive on a regular basis. According to The Google Mobile Playbook, approximately 80% of smartphone users use their devices for research prior to making a purchase.

Making Reviews Accessible

Depending on the reputation of your practice, this can either be seen as an advantage or a disadvantage. On a positive note, the majority of internet users are on the search for reviews before making a purchasing decision. When you manage to appear in the Google Local 3-Pack you’re going to give your patients exactly what they need to make a decision on whether to choose your clinic or not.

Free and Easy to Use

The Google 3-pack is a great marketing tool because it’s free and incredibly simple to start up. All you need to do is visit this link from Google and input information about your business, such as its name, country, street address, city, main business phone number, etc. You can also get a certified individual to set the listing up for you. We offer this service for FREE! Once you have the listing verified, you can start promoting it and optimising it in order to get your business listing in the 3-pack. Once you are listed in the top 3 of your locality, you won’t have to worry about a cost-per-click fee as with Google Ads, it’s a convenient method of marketing that certainly won’t break the bank.

More Competitive - Optimisation needed

It is imperative to optimise your business listing to ensure it appears in the top 3 listings, otherwise, users will have to access a secondary source of information to contact your dental office. This will greatly reduce the number of calls you’ll receive.  Google takes in a wide range of factors when deciding which 3 dental clinics to show on the Google Map result set, such as reviews, whether the website is mobile-friendly, the loading time of the website, and the website structure and quality.

Locally Focused

The main point of the Google Local 3-Pack is to give customers the ability to find businesses that are near them. If you have a marketing strategy that heavily relies on attracting customers from places around the world, this feature won’t be too beneficial. According to Deluxe, approximately 75% of local searching consumers who are browsing for a business on their smartphone are looking for locations within 5 miles of their current location. For Dental Clinics, the best news is that local new clients generally become regular loyal patients if treated well.

Research

We perform custom in-depth research into your local and national market

Analysis

We analyse the Market for you, suggesting various areas of improvement and growth, highlighting their benefits

Implementation

We agree a plan with you, with specific targets and milestones and start the work..

Results

We report on our results and progress monthly, so you can see the powerful impact of our work.

Frequently Asked Questions – Google Local SEO

Why is SEO so expensive?

Search Engine Optimization, known as SEO, can be quite expensive for companies that are new to the process. But in actuality, it is not an unrealistic cost considering the amount of technical expertise and time it takes to run a successful campaign.

The first consideration for any company entering into a new venture should be “what will this investment cost me?”. It boils down to how much profit they make on their campaigns when functioning properly – or what the ROI (return on investment) is. Some clients need SEO because it is required in order to compete with other companies using the same type of service where no competition exists due to location or popularity of keywords;

Many cheap SEO services out there use bogus blackhat techniques which people with some SEM knowledge can spot a mile away; if your site doesn’t eventually rank well, then these low-quality firms will refuse to take responsibility or give your money back. The high price point for an agency that does its work ethically tends to reflect this because they also take full responsibility and don’t slack off on quality assurance when conducting special offers.

SEO is not expensive when you consider the amount of expertise and time that a professional needs to get a site ranking. There are many variables involved in getting a high rank on Google search engine results, it takes research, experience in SEO optimization, a clear understanding of website architecture and design languages, matching content to keywords.

Why do I need local SEO?

Local SEO is the most cost-effective service available to market a dental office to potential new patients. Not only is it affordable, but it also provides a return on investment that no other type of marketing can provide. When patients find your website, you will notice an increase in the number of patients scheduling appointments with you or coming into your practice.

Local SEO was conceived as an essential tool for businesses looking for increased foot traffic and bookings than most traditional advertising channels provide within a business’ target demographic range. Studies show that 94% of people use location-based services on their mobile device when deciding where they are going to browse next

According to a recent study done by Kinsta Inc., the cost-effectiveness of hiring an Expert vs taking care of it yourself is 45% LESS expensive over time.

The rankings of organic listings are especially critical in driving new patients to a dentist’s office. According to Conductor’s The State of Indie Business 2013 year in review report, “organic search” is mentioned more than twice as much as any other PPC ad type by small business respondents. Organic listings also score highest when measuring how often they generate leads for small businesses.

What is the difference between SEO and local SEO?

SEO means Search Engine Optimization. It typically works by making a website more visible to search engines for certain keywords. For example, someone would use SEO when trying to rank a dental clinic for searching “teeth cleaning” in Google.

As the name suggests, local SEO is an optimization technique designed specifically for local listings on Google Maps (for example “dentist in Dublin”). The big goal here is that people looking for your business are able to find you within close proximity of their location and hopefully they will uncover the map sooner than expected because your business has been optimised as a default search result. Local SEO is the most powerful form of marketing for Dental Clinics.

Who benefits from local SEO?

Local SEO benefits small businesses by improving their online visibility. In 2012, the first 5 results on Google collected 67.6% of clicks on local searches, and that number is increasing with more location-based services being offered to find information as users are searching for it. With this in mind, optimizing your website’s content for a specific geographic area will increase the chances of ranking high on Google when users search for relevant keywords related to your business

Local SEO can really benefit any business thanks to Google’s method of awarding higher rankings and better search results based on where you are located in relation to your desired keyword or phrase. By optimizing your location online with good, up-to-date information pages like your social media channels or blog posts written from the perspective of consumers like yourself who live nearby, you will always be seen as fresh

In summary, local businesses like dental clinics benefit highly from Local SEO

How much is local SEO?

The price of local SEO will differ depending on the competitors in your region.  For some areas where the competition is not high, results can be achieved quicker and take fewer resources to do so.  In most cases for dental clinics, this is not the case, it is an extremely complex service that takes months to implement and constant work to maintain.

The minimum price for local SEO would be 300 euro, anything less than that means the service company are simply not putting in the hours required or applying black-hat negative techniques

What type of audience is interested in local SEO?

Local SEO is perfect for dental clinics and similar businesses, it is a great option for dental clinics and other service-based companies. In particular, dentists who own their practice should be actively seeking an excellent local SEO company to help them rank higher on Google Maps “near me” searches as well as show up first in more generic keyword searches featuring related terms such as “dentist near me.” Service-based companies that sell locally should also consider going this route.

Local SEO can offer major benefits at a low cost since it focuses specifically on keywords within your immediate area.

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    Clinic Analysis

    If you would like to organise a 30-45minute session with one of our specialists, please click the link below to get started, this will give you a better idea of how you can improve your clinic.

    We perform a pre SWOT analysis prior to the meeting to ensure we are up to speed and have a clear view of the problems and opportunities

    Clinic Analysis
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