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Dental SEO

Your Dental Clinc website, top of Googles search results
dental seo

The yellow area is the Google Ads (Google Ads), the Green area is the Google Local result set(Dental Local Optimisation), and the red area is the Organic Listings (General Dental SEO)

Contact us today!

What is SEO for Dentists?

What is SEO?

We offer specific Dental SEO services to help you increase your visibility in Google and get more patients, but first, lets look at what SEO is.  SEO (search engine optimisation) is the process of increasing ranking and visibility in search engines for targeted keywords.

It includes all aspects of building web pages to maximise exposure, including meta-tagging key phrases to include, providing clear navigation that’s closely aligned with what visitors are looking for – anything that will increase the odds that your business website appears among the top search results when people are looking for a product or service you can provide.

General SEO differed from Local SEO in the following way, Local SEO aims to improve the rankings of a dental clinic in the Green area in the diagram.  General SEO aims to improve rankings in the red area.  The green area or the map area appears if the searches are local, and Google will aim to show 3 businesses that they think match the search term or keyword entered.  Sometimes this map area does not appear.  The red area or the organic listings always is visible and is not dependant on Google My business or the clinic’s location.

What is a keyword?

Keywords are the words and phrases people type into Google when they’re looking for information, a product or service. Using them in your marketing and content allows you to improve search results rankings and get found more easily by people who need your product or service.

The words or phrases that make up a keyword phrase must be relevant and accurate to the web page text and congruent with the intent of the web page’s creator. To find keywords, ask yourself some questions:

  • What am I trying to rank my site for?
  • How would someone look for this on Google?
  • What keywords/phrases does my customer use frequently?

The most successful dental clinics identify their target keywords before building a website.

SEO for Dentists?

Can we increase ranking and visibility online?

Absolutely! You can increase your dental clinic’s rankings in Google through SEO, one can quickly amass traffic of relevant visitors who will likely make an educated purchase decision, which is good for your business’s revenue. We also offer a wide range of other techniques to increase visibility, but SEO is one of the core services we offer our dental clinics.

Making sure your business is set up correctly to capture as many local customers as possible is vital!
There are a wide range of platforms available to list and promote your business, such as Google Maps which allows you to manage your physical business location information.

How SEO works?

Search engine optimisation is the process in which you aim to improve various parts of your website, on-site and off-site, to make the site more authoritative and in turn, boost your rankings by positively changing their ranking in Google.

The goal of any search engine optimisation project is to improve your site’s ranking with good quality traffic. The best way to accomplish this is by implementing on-site SEO practices that accurately describe what you are selling or offering. Optimising for keywords, building links organically, sharing content via social media sites like Facebook and Twitter, generating brand awareness through PR releases and guest blogging opportunities will all help build credibility with Google so they can continue indexing your pages for related queries.

Google’s ranking is based on many factors, which result in how high up a page appears in Google search results. This, of course, is a major influence on whether your site is found at all by someone searching for it. The higher the placement of a dental clinic website in the results or SERPs – the better its “ranking.”

Google Partner - Dental Booster

Dental SEO Services

We are Approved Google Partners, which means we have passed all the tests and training to be one of Google’s hand-picked marketing companies which bear this badge.
With our Dental SEO service not only can we improve your dental clinic’s visibility on Google but through constant optimisation ensure that you gain a strong position in Google Search results and maintain it.

Dental SEO marketing – Our Approach

Aim


We aim to increase your dental clinic’s visibility online:

  1. for keywords with high volume and relevance to your treatments and services
  2. for keywords locally relevant to your clinic
  3. on both Google and Bing search engines

Process


The process of development is as follows:

  • An initial discussion with you in order to properly understand your main business services.
  • We complete and in-depth marketing research so we know what keywords we want to rank for
  • We start working monthly on improving your dental clinic’s rankings
  • We track the changes in the ranking over time with professional rank tracking software.

Time-Frame


The time frame for the Dental SEO to take effect depends heavily on the competition in the market. We have seen amazing results within 6 months in some cases and 12 months in others. You will constantly see the results improving.

Expected Results


The final result will be high visibility to targeted local customers.  This when set up delivers a stream of free customers to your business.  If you were to choose between our Local SEO service and general SEO, we would recommend going with Local Optimisation first, as it generates results quicker and has a better ROI

Find Out More
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Talk to us today about how Dental Search Engine Optimisation can help your Dental Clinic grow

Innovation is Key, Everything you need in One Packaged Solution

Dental Booster will help you to get higher profitability, more patients, an appealing brand with the help of effective marketing tools.  We package and customise our solutions to give you value, and also everything you need to grow.  We package our Google Ads, Local Optimisation, Dental SEO and Social Media management and ads into tailor-made packages for your clinic.

Dental SEO Marketing

VISIBILITY

At the end of the day, Dental SEO Marketing or Dental SEO is the process of improving your visibility in the search engines when a potential patient is searching for a service, topic or answer related to one of your treatments. The better your visibility, the more new enquiries you will get

NO QUICK FIXES

There are various companies offering quick fix's, black hat techniques which Google does not approve of, they may work today, this month, but once Google spots these techniques, your visibility online will vanish. If the deal you are offered is too good to be true, it is because it probably is, SEO needs time to complete, there are no shortcuts.

WEBSITE QUALITY IS VITAL

What Google wants to offer people is the best User Experience in terms of searching for a product, service, treatment or information. Your website needs to reflect this. If your website is poor, high rankings will not generate you more patients as they will most likely leave your site and look for another.

LOW WEBSITE BOUNCE RATE

Google does not want a user to go through 10 websites to find what they are looking for; they want the first one to be the right one. That is why Google takes many factors into consideration to decide which websites or dental clinics are worthy of the top-ranked positions. If users leave your website quickly after entering, it means you have a high bounce rate, and Google will see this.

Dental Marketing Expert
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Dental Clinics with visible ratings are 63% more likely to be busier than those with no ratings

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Approximately 80% of smartphone users use their devices for research prior to making a purchase

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The top 3 clinics in the map result set take 75% of all the clicks

Dental SEO Expert

We have a team of experts who have been working in this industry for over 15 years. SEO is one of the few professions where you do need years of experience to know how to approach a project, plan it well, to ensure success. Adrian Duffy is our lead dental SEO expert, he will work closely with you to ensure that we are aiming for the right keywords for your market.

Many companies offer SEO having little experience, and with this, it is possible that they offer a mediocre service. It is important to hire an expert, as not only would you have the possibility of getting little or poor results from your investment, you can also suffer from damage that would be caused to your existing ranking, brand and website. If the person looking after your SEO does not know what they are doing or are doing “Black Hat SEO Techniques”, then you could see a major loss in business revenue due to poor results and dangerous techniques.

Dental SEO services

Dental SEO is quite a broad general term, which really consists of an ever-changing long list of techniques, best practices and hard work with the aim of ranking higher in Google.

At dentalbooster, we offer packaged SEO plans, a set monthly cost from which we will do all we can to improve and maintain your rankings.

Comprehensive Approach

SEO efforts on a site can be divided into two categories: “on-site” and “off-site”.

On-site SEO is the practice of optimising an on-page design, content and infrastructure to maximise its ranking in search engines – this includes the information architecture, meta tags, heading structure, keyword placement and more.

Off-site SEO refers to all of the things that might happen outside of a single site – for example, if a Twitter link or web address appears on another social media platform then this would generally be considered off-page SEO.

Up to date with Algorithm Changes

The most important task identified by SEO professionals is creating quality content with the potential for traffic increase. The second most important piece of any online marketing strategy will always involve backlinks
As Google’s algorithm changes, and it does frequently, we change our approach to ensure that it works.

A Note on Dental SEO costs

The cost involved in SEO depends greatly on just how competitive your target market is. It depends on the number of other competitors in your region, what treatments, services and products you want to promote and how competitive the market is for each of these, and the strength of the competition needs to be taken into consideration. If your competitors are investing a lot in their marketing and in particular their SEO, then you would need to work hard to compete against them.
It is not necessarily how much they are investing, but more how experienced their SEO team is, and how much work quality work they are completing on a monthly basis.

How much do you pay for dental SEO?

The costs of Dental SEO vary by business and project, but they generally start at a few hundred euros per month and increase into the thousands.
Be careful when shopping around for dental SEO services. The best bet is probably to skew towards the average price range you will receive in proposals.
The thing we have seen is that there are companies with very well-trained sales teams who do a good job selling SEO services but produce little to no results in terms of the end result.
Make sure the company you choose has numerous examples of dental clinics in your country, in a similar situation with great constant rankings.
We get calls daily from budget companies abroad offering us SEO, and these people are a real danger to your brand, company and rankings.
In Ireland, the average price of Dental SEO services is about 758 euros a month, but this will differ greatly depending on where the clinic is based, how strong the competition is and what treatments they want to rank for.

Local SEO (Local Optimisation) vs SEO

In the mock-up of the Google result set above, you can see the green area which is the local/Map result set, and below that is the organic result set.

The local result set is more valuable than the organic result set for various reasons, and this is why you should always start with Local Optimisation before general Dental SEO.

  • It appears above the organic result set, so it is seen first
  • It appears only to local searches, which is usually the perfect match for dental clinics compared to international searches or ones that do not have a geographical modifier.
  • It shows a lot more information, such as review score, services, videos, photos, services and products

Some searches do not bring up the local result set, and in this case, only the organic result set will be shown.  The organic result set is still extremely valuable, and well worth pursueing.

Why SEO is important to dental practice?

SEO (search engine optimisation) is an important aspect of a dental practice’s marketing because it translates into more visibility. With more visibility, your dental practice will receive more new patients and increase the number of appointments you book on any given day. So, this will also help with boosting revenues.

The goal should always be to rank in the top position for search terms relating to the treatments you offer – if not #1, then at least in a top 3 position!

Potential dental clients are searching for you. SEO helps ensure that they find your website in the results pages of their search engine queries. It also establishes credibility and authority in SERPS, so when your practice shows up it will come across as the “go-to” specialist in dentistry.

Additionally, more visibility means that prospective patients who are not aware of you may stumble onto your site while researching dental options too! And if they like what they see on your webpage, one click becomes all it takes to schedule an appointment with you!

Research

We perform custom in-depth research into your local and national market

Analysis

We analyse the Market for you, suggesting various areas of improvement and growth, highlighting their benefits

Implementation

We agree a plan with you, with specific targets and milestones and start the work..

Results

We report on our results and progress monthly, so you can see the powerful impact of our work.

Frequently Asked Questions – Dental SEO

Can we increase ranking and visibility online?

Absolutely! Through SEO, one can quickly amass traffic of relevant visitors who will likely make an educated purchase decision, which is good for your business’s bottom line. We also offer a wide range of other techniques to increase visibility, but SEO is one of the core services we offer our dental clinics.

Is dental SEO worth the money?

Yes, dental SEO is definitely worth the money and is a very wise long-term investment.
Dental SEO is the process of attracting interested patients to your practice via increased ranking and visibility in search engines like Google and Bing.

With a well planned Dental SEO plan, you will have greater control over which patients are coming into your office by targeting those who are genuinely interested in what you offer, for example focusing to rank for search terms related to Tooth implants as this treatment may generate the highest ROI for you.

The higher rankings and visibility you get from Dental SEO will give you a greater market share in your catchment area. Once you have this visibility, it does not cost per enquiry, like PPC and Paid advertising would; instead, you will get a monthly stream of enquiries thanks to your ranking/visibility.

How much do you pay for dental SEO?

The costs of Dental SEO vary by business and project, but they generally start at a few hundred euros per month and increase into the thousands.
Be careful when shopping around for dental SEO services. The best bet is probably to skew towards the average price range you will receive in proposals.
The thing we have seen is that there are companies with very well-trained sales teams who do a good job selling SEO services but produce little to no results in terms of the end result.
Make sure the company you choose has numerous examples of dental clinics in your country, in a similar situation with great constant rankings.

We get calls daily from budget companies abroad offering us SEO, and these people are a real danger to your brand, company and rankings.

In Ireland, the average price of Dental SEO services is about 758 euros a month, but this will differ greatly depending on where the clinic is based, how strong the competition is and what treatments they want to rank for.

How to increase SEO for a dental clinic?

The web is a vast and ever-changing place, but how does your dental website stand up against the competition? Google has made it easier than ever before for patients to find a dental clinic online.
But is your website one of these lucky ones that rank higher than the rest?

“What makes one site rank higher than another?”

SEO (search engine optimisation) may seem like magic these days, but what it really comes down to is a lot of hard work, research and testing.
Some of the areas which highly affect your SEO ranking:

  • Website User Experience
  • Website Page Speed
  • On-site Optimisation
  • Page structure and content
  • Interlinking internal website pages
  • Domain age
  • Location of clinic
  • Strength of competition
  • Online Reputation
  • Social Profiles
  • Page Rang or Page Authority
  • Backlinks to your website
  • And the list keeps going…

What we constantly do, is analyse Googles Ranking Algorithm, and do our best to match it, to deliver a perfect user experience that both Google and the end-user enjoy and appreciate.

How to find keywords for SEO?

The best way to find keywords for SEO is to use Google’s keyword tool.

Another tactic is to look up the top-ranking pages on your topic, and see what search terms they used in their SEO.

A third way of finding keywords for SEO is simply looking at the most searched queries in your niche, taking note of any patterns.

There are some paid tools for keyword research such as SEMRush, which allow you to see a lot of invaluable information, and hence pick the right keywords for your business.

What is technical SEO?

What is technical SEO? and why does it matter? How can you optimise your site for good technical SEO practices?
Technical SEO refers to the practice of optimising a website so that search engines understand and index its content properly. There are many factors that go into technical optimisation, including metadata tags; keywords; keyword density; URL structure and naming conventions; code quality and performance (i.e., how fast your site loads); accessibility standards compliance (i.e., WCAG 2 AA or higher) among other things. Technical SEO doesn’t just pertain to design-related changes like making sure images have proper alt texts or ensuring your page titles accurately describe the content on the page

How to choose a dental SEO company?

Here are some tips to help you choose a dental SEO company.

  • Use one that is well known in your local industry
  • Use one that actually ranks their own website, for example, search in google for “Dental Marketing Ireland”.
  • Ensure they have experience ranking dental clinics like yours. Speak to their other clients.
  • Ensure they take the time to understand why your business is not the same as every other dental clinic and understand and respect your business goals.  
  • Choose one that has won awards for its performance.
  • If their pricing is too good to be true, it is because it is, avoid cheap deals from persistent sales teams
  • If people do not charge enough for their service, it means they are not putting in the hours needed to get results, it is as simple as that. In a competitive SEO industry such as Dentistry, you need to put in a lot of hours to ensure you have a chance to compete.

Dental SEO meaning?

Let’s start with the basics. Search engine optimisation, or “SEO” for short, is a marketing practice that helps websites rank higher in search engines (e.g., Google). An increase in ranking means increased visibility to more new potential patients.
When a potential patient searches online for a particular treatment, they will enter a keyword or search term into the search engine. Google will display a list of what it feels are the best match for the search term entered. The process of SEO is a monthly lengthy process of optimising your business to improve its ranking for the keywords you choose.
Dental SEO then is the process of increasing your Dental Clinics ranking/visibility in Google for potential patients

Dental SEO tips

What Google wants to offer people is the best User Experience in terms of searching for a product, service, treatment or information. Google does not want a user to have to go through 10 websites to find what they are looking for, they want the first one to be the right one. That is why Google takes many factors into consideration to decide which websites or dental clinics are worthy of the top-ranked positions

Dental SEO requires a lot of hard work, research and testing. Some of the areas which highly affect your SEO ranking:

  • Website User Experience
  • Website Page Speed
  • On-site Optimisation
  • Page structure and content
  • Interlinking internal website pages
  • Domain age
  • Location of clinic
  • Strength of competition
  • Online Reputation
  • Social Profiles
  • Page Rang or Page Authority
  • Backlinks to your website
  • And the list keeps going

The best tip I could give any business owner regarding SEO is to hire a Dental SEO Expert and put your trust in them, leaving you time to focus on your business, the larger plan of growth and achieving your goals. We have met a lot of dentists who tried to do SEO themselves, and it ended up being a disaster, creating more damage than good to their brand, their existing visibility and ranking in Google, and wasting valuable time.

How SEO works?

Search Engine Optimisation (or SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. “The process may involve both off-page and on-page techniques, such as creating backlinks to the web page, developing more content on the page, adding relevant keywords to bring relevance to et cetera.”
Search Engines like Google and Bing use algorithms and formulas to calculate what pages rank higher than others when someone searches Google for something like “dental implant”. There are various ranking factors that will affect the ranking of a website or a page of a website.

What is SEO writing?

SEO Writing is the process of creating quality content that will perform well in Google’s search results, ranking highly. It involves creating an interesting, fact right piece that is informative and easy to read for the person reading it.
It usually consists of various sub-topics of keywords that have high volume and relevance.
This means writing with keywords that are relevant to your visitor’s search criteria in mind, optimising the meta tags within each page, including effective descriptions for both product pages or content pages with value-adding headings.
Quality content—content that is written for people first and search engines second, with the understanding that online readers are typically impatient and easily bored—will rank better in search engine results because it offers something users want now.

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